Everything Caravan & Camping Launches Next-Generation Marketplace

Our Website Went Camping… And Came Back Refreshed

Everything Caravan & Camping (ECC) has officially relaunched its website, marking an exciting new chapter for the brand. As Australia’s largest online marketplace in the outdoor industry, ECC continues to offer an impressive range of over 20,000 products and 1,000+ brands, now showcased on a redesigned platform designed to enhance the shopping experience.

The transformation was made possible by WebForce5, which spearheaded the front-end development, delivering a sleek and user-friendly design. The new website combines the powerful BigCommerce front-end platform with the robust Marketplacer backend, seamlessly

integrating both technologies to enhance functionality, ensure faster navigation, and provide a superior shopping experience.

“Working closely with digital agency and BigCommerce preferred partner Web Force 5, BigCommerce helped Everything Caravan & Camping launch on a tight deadline,” said Shannon Ingrey, general manager of APAC at BigCommerce. “The implementation delivered a robust and professional new storefront featuring BigCommerce’s advanced SEO tools, reporting and analytics, and seamless integrations with Klaviyo & Yotpo. ECC now has a strong ecommerce foundation to deliver a world-class shopping experience that drives growth and customer loyalty.”

The ECC marketplace integrates key technologies like Yotpo for customer reviews and loyalty, Klaviyo for marketing, Zendesk for support, and Searchspring for personalised search and merchandising. This collaboration between BigCommerce and Marketplacer delivers a highly efficient and scalable e-commerce solution, tailored to meet the diverse needs of ECC’s customers.

 Jason Wyatt, CEO of Marketplacer, expressed his enthusiasm for the partnership and the transformative potential of ECC’s new platform, stating:

 “At Marketplacer, we are passionate about empowering businesses like Everything Caravan & Camping to unlock their full potential through innovative marketplace technology. This next-generation platform not only elevates the shopping experience for outdoor enthusiasts but also demonstrates how ECC is leading the way in fostering a thriving community of adventurers. We’re proud to be part of their journey and excited to see them continue to redefine the possibilities of online retail,” said Jason Wyatt, CEO of Marketplacer.

ECC CEO Andreas Bischof believes “this platform will help our existing and new audience to find the right product at the right price for their outdoor adventure. Our Facebook ECC community is now close to 1,000,000 members and is the biggest Caravan & Camping group in Australia.”

Whether planning a camping trip, upgrading a caravan, or preparing for off-road adventures, customers can enjoy an unparalleled shopping experience tailored to their needs. ECC’s new platform exemplifies their commitment to innovation, quality, and adventure.